Lookbook 2022 just hit mailboxes! Stop in to get yours & to shop our Holiday Collection...

Journal RSS



Holiday Sweater Sale

How are you? I hope your Thanksgiving was wonderful! We spent it with Larry and Jane. Larry and I lived next to each other my freshman year at Macalester. We kinda hated each other. But have been best friends since! We had a delightful time. Thanks guys!I’m going to keep this note is short and sweet. I've decided to have a Black Friday + Small Business Saturday Sweater Sale. We have a huge selection of Brightwater sweaters that have been marked up to 50% off, some even more! The sale sweaters are in the back of the shop, all marked with a red sale tag! These are beautiful cashmeres, wools and more. If you like Brightwater sweaters, and like them on...

Continue reading



Gearing up for the busiest season!

How are you? It’s hard to believe that it’s a week away from Thanksgiving. I have to admit that I’m a happy guy now that the snow has arrived. I’d be lying if I didn’t say I breathed a sigh of relief when the snow started falling — if only for the sake of Brightwater’s large collection of cozy apparel filling the racks! I do so enjoy the change of seasons and the snow and cold! It’s a part of this northern world. I embrace it!We headed up to the cottage last Saturday evening to garner the greens for the shop and to just relax a bit. I wish I could relax more, but there always seems to be a host...

Continue reading



Brightwater is hiring with $250 sign-on bonus!

How are you? It’s hard to believe that November is right around the corner. With temperatures in the 60’s, it feels more like September. Yet, I've been busily filling up the shop with cold weather apparel! The last few weeks have been nose to the the grindstone at Brightwater. There’s so much new fall and winter product that I’ve barely been keeping up with getting it all out! Lots of new cashmere sweaters for men and women, plus I've got one of the best selection of Parajumpers jackets and parkas than I’ve had in a long time. Brightwater’s fall offering of Bogner has been well received, as have the Barbour collections. Folks have been loving the new Hartford 1979 for men...

Continue reading



NYC & Piled High with New Deliveries

    It seems that summer may be sliding away, as the thermometer said 49F this morning. It’s alway a little bittersweet. There were too many things on my summer list that I didn’t get to. It seemed to evaporate this year. Yet, I also can’t help but celebrate the arrival of fall. I love these cool mornings, crisp air, combined with the brilliant colors of the trees. I’m going to make time to get out and enjoy it! We returned Monday night from the Spring/Summer Markets in NYC. It felt much more like summer there! Hot and muggy. We saw some great lines, both new and known! Now comes the hard part of selecting what’s right for Brightwater’s Summer '23 offerings....

Continue reading



Labor Day

It looking like a beautiful Labor Day weekend is upon us! Are you headed to the State Fair? Hanging out at home? Heading north? We are opting for the later. We’re going to grab a little bit more of summer, as well as get to a laundry list of fall-type projects that need doing, from firewood to yard work. Funny how that list never seems to get any shorter! It still will be wonderful. The nights are getting cooler, which means evening fires. I can sit in front of a crackling fire for hours… We’ll be getting together with friends, sharing boat rides and hopefully spending time just relaxing. The next few weeks are busy ones.In other news, our first...

Continue reading