Stop by the shop to peruse our fall & winter collection!

Journal — Look Book RSS



Duluth Photoshoot, Big Sky, Spring in the Shop

How are you? It’s hard to believe the end of March is here! I’d like to say where’d the winter go, but it seems to be lingering on and on! More snow this weekend? Let’s hope not… It’s been a little over a week since we did out photoshoot for Brightwater's 2023 look book! We headed up the the North Shore of Lake Superior, to Knife River, and had a fun time collecting many amazing shots for next fall/winter. After I go to market and select the fall and winter clothing mix, I ask the reps to send me sample pieces so we can shoot photos of them. The Brightwater crew is a wonderful collection of amazing friends that know how to...

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Spring IS Coming + 2023 Look Book Shoot in Duluth

How are you? Well, I hope. I’ve been enjoying the sunshine of this past week. That old sun is getting stronger and stronger. Feels so good! It’s been streaming into the shop in the mornings. Such great light! The shop's beginning to look more like spring as boxes arrive daily. We’re working to get them all checked in and out on the floor. It’s fun to see the bright colors and lighter fabrics. Makes me think this never-ending winter might eventually melt away!This weekend, however, is all about winter, as the Brightwater crew is headed to the North Shore of Lake Superior to shoot the 2023 Look Book. I’ve been scrambling to write my fall orders and then coordinate with...

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Gearing up for the busiest season!

How are you? It’s hard to believe that it’s a week away from Thanksgiving. I have to admit that I’m a happy guy now that the snow has arrived. I’d be lying if I didn’t say I breathed a sigh of relief when the snow started falling — if only for the sake of Brightwater’s large collection of cozy apparel filling the racks! I do so enjoy the change of seasons and the snow and cold! It’s a part of this northern world. I embrace it!We headed up to the cottage last Saturday evening to garner the greens for the shop and to just relax a bit. I wish I could relax more, but there always seems to be a host...

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Look Book 2021

Hi All! How are you? Doing well I hope? I’m pretty darn good, too. I am probably one of the few folks who's been excited and happy that the temps have fallen and the snow has arrived! It could be said that I have a vested interest in the temps dropping, with all of my cold weather offerings in the shop, but I do like the cold and snow! Later today I’m headed up for the third and hopefully final attempt at getting pine boughs and greens for the holidays. We had to cut the last trip short and didn’t get a chance to gather them. It will be more fun now that the weather’s colder!What’s really got me excited is the new...

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